turnerbates collaborated with The Lounge Co. on the design of two London showrooms, including their first location in Chiswick and a later flagship store at Islington Square in North London. Together, these projects helped establish a distinctive retail identity for the brand within the capital.

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The flagship showroom occupies a 5,200 sq ft space across two floors of a converted former post and sorting office. The design responds to the building’s industrial heritage, retaining and celebrating original architectural features while introducing a warm, contemporary retail environment. Clear and consistent branded touchpoints guide customers through the space, creating a cohesive experience that highlights the breadth and quality of The Lounge Co.’s furniture collections.

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Across both locations, the approach balances character and clarity, ensuring each showroom feels welcoming, considered and easy to navigate, while reinforcing a strong and recognisable brand presence.

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