Branding & Communication
Clover Cafe, RHS Hyde Hall, Chelmsford
When turnerbates was generating the new brand for the RHS Hyde Hall café, we took inspiration from the surrounding fields. Thousands of small clover flowers were scattered across the Essex meadows surrounding the site. These clovers became an important part of the café’s branding – the biophilic design, natural colours and plant motifs are echoed in every element of the space.
Takings at the new café have risen considerably leading us to think that what is on offer at the Clover Café is equally enjoyed by the visiting ‘grazers’.
