Branding and communication:
RHS Hyde Hall – Clover Cafe, Chelmsford
Clover…….’a freely growing three leaved (Trifolium ) plant shooting up again and again after repeated mowing producing an abundant, palatable and nutritious crop for livestock’
When we were generating the new brand for the café, while touring the wonderful gardens, we noted this beautiful little plant was always under our feet as we walked across the Essex meadows that lie between the more formal planted areas.
Interestingly, takings at the new café have risen considerably leading us to think that what is on offer at the Clover Café is equally enjoyed by the visiting ‘grazers’!